Rich is responsible for customers, revenue, product strategy, brand, and marketing communications. Rich has over 20 years of experience in technical, marketing, and business management roles. Rich joined Alta Devices from Microsemi Corporation, where he was Vice President of Marketing for their FPGA business via the acquisition of Actel. Prior to Actel, Rich held M&A and Product Line VP roles at Exar and Sipex. Rich began his career at Cypress Semiconductor where he spent 14 years in progressively more senior technical and marketing management roles. He has six issued patents, and a Bachelor’s in Computer Engineering from the University of Illinois, Urbana-Champaign.